She is currently a Non-Executive Director of Prudential UK (a subsidiary of M&G plc) and has previously served as a non-executive director at Assura Plc, Benenden Health, Stockport Hydro Ltd, and Britannia International. She has over 25 years' marketing, customer and digital experience at a senior level in the travel and financial services industries. She began her career at British Airways before moving into financial services with Barclays and the Co-operative Banking Group. In recent years, she has also worked as an independent consultant for well-known consumer brands such as the Post Office, First Direct and M&S.