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Why Howdens?

Our model is a powerful combination of locally empowered depot management teams served by a dedicated supply chain, which is both cost effective and critical to the success of our in-stock offer.

A key feature of Howdens success is our trade customer focus, which underpins everything we do. We believe the best way to source and install a kitchen is to work with your local tradesperson as kitchen installation requires professional skills and the purchasing decision can be both complex and time consuming. The installation is often linked to other developments in the home, an extension or breaking through a wall to create open living space.

The builder is best placed to co-ordinate the kitchen project, backed by Howdens support and resources, throughout the entire process.


Trusted trade relationships

Our depot managers set us apart. They bring a determination to succeed, have a can-do attitude, are commercial and are incentivised to be so. You should be all of these things when dealing with entrepreneurial customers.

All of this makes our business model very difficult both to replicate and compete against.

Our relationship with trade customers has three key facets, each underpinned by our entrepreneurial culture:

Trade Service and Convenience: Depots located where our customers need them; monthly account facilities; product in stock to get the job done including appliances, joinery, flooring and hardware. A design service to help customers choose and plan kitchens.

Product Leadership: Product design and testing facilities ensure that we offer the right product styles that are attractive to consumers; designed to be trade quality and easy to fit with the builders in mind (“fit and forget quality”).

Trade Value: At best local trade prices enabled by in-house manufacturing, long-term key supplier agreements and a low-cost depot operating model.